The new CEO for American brand Ralph Lauren is the Swedish business talent Mr Stefan Larsson. Mr Larsson has previously been successful at H&M and GAP’s Old Navy. Now it is Ralph Lauren’s turn to re-shape its business. It is a challenging business environment for the sector and share prices are fallen. Mr Larsson will cut cost by clearing out a few of the lables within the company to return to the vision where it all began. He says the vision of eternal holidays at the luxery Hamptons are fully achievable to be successful in the new digital business of Instagram users that the fashion industry has become. A challenge Ralph Lauren probably will cope better than others in the changing of consumer behaviour.
Source : Dagens Industri, 29 Jul 2016
Thorsson förlag 