I have talked about Carin Rodebjer before on this blog. She is a modern creative designer with a nice approach. She started in Sweden and moved to New York to continue her design business there. She sold for 55MSEK in 2015/2016 and nearly 20% is sold online. This is a designer that not only gets many likes on Instagram, she actually sells there. That doesn’t happen to everyone as the digital world also means challenges.
One such challenge is that consumers want to buy the cloths they see on Instagram without waiting until next season.
Carin Rodebjer will therefore do what Burberry did. At the Fashion Week Stockholm she will have a big launch to show the fall collection for press and endbuyers. No more waiting then. In the same week she has invited some press for an exclusive show for the spring collection. The press invited to the exclusive show will not be allowed to published photos until spring 2017. There must have been a busy summer for her.
Source and photo: Dagens Industri 26 Aug 2016
Thorsson förlag 