Copenhagen is famous for their Fashion Week and Danish design. Many don’t know that Malmö has its own creative fashion hub which currently is invisible by Copenhagen’s fame. Next week Mode Live will change this by showing what the city can do in fashion. The fashion industry is not new in Malmö. In fact the city has had a proud tradition in producing socks and underwear, for example. The textile company MMT produced cloths in wool, cotton and silk already in the end of 19th century. In the1940th the company had over 500 employees. But when the cooperation with Katja of Sweden started in 1954 the company became successful in fashion.
Mode Live will start the weekend with a gala dinner and a haute couture show by Lars Wallin. The glowing show and weekend will be exciting and it is great that Malmö will show off their knowledge in fashion. I’m excited. I just hope they have not forgotten its history. A bit of Katja of Sweden would be greate to see. Stay tuned…
Thorsson förlag 