Kategori: Malmö – Sweden
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The thing about shoes
How should shoes look like? When Katja of Sweden, see picture above, presented her first shoe collection for the sales team they looked surprised. This was in the 1950th and her thoughts of shoes being comfortable, beautiful and fashionable at the samt time may not seem like a revolution today but was at the time…
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Katja goes to Africa 2
Timeless fashion that last is rare. The above Katja of Sweden dresses are from the ‘Katja goes to Africa’ collection in 1963, shown at the Oomph exhibition at the Malmö Konstmuseum. Katja went to Africa to get inspired and found beautiful prints and textils. That would be the case even more today. African fashion is…
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Fabulous Katja of Sweden
Katja of Sweden made beautifully, timeless cloths with brave and colourful prints and pattern. Above you see prints by textile artists Hans Krondahl to the left and Sven Fristedt to the right. It is hard to understand today what a pioneer she was in the Swedish fashion industry. She made great impact in the 50th,…
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Svensk design får draghjälp
Malmö Museer visar nu tidlösa mönster som återkommer i moderna skapelser från Tillskärarakademin. Modern svensk design är hett men det är svårare för ett designföretag att få ekonomi på sin kreativitet. Näringsministern Mikael Damberg har uppmärksammat detta och en liten peng på 28mkr inom en period av fyra år kommer utnyttjas till att hjälpa sektorn…
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Go to H&M to Recycle
You may not have noticed but when you go to H&M, Puma, Kappahl or Levi’s etc you can leave cloths you don’t need and get paid for it! At the same time you will do our environment a favour. The cloths will get recycled. This is one way of re-using the cotton once again instead…
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Ung Svensk Form av idag
Mistopia – kollektion av Annika Lunneskog. Vernissagen på Ung Svensk Form i Malmö visade upp en variation av hantverksskicklighet och nytänkande. Mina ögon sökte sig genast till ovan skapelse mest för att den uttryckte styrka och modernitet. Designern Annika Lunneskog ville just belysa hur människor tvingas leva bakom yta och hårdhet för att inte visa…
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Katja of Sweden – the highest paid woman in Sweden in the 50th
There is a lot of talk about equality between women and men, for example the same salary for the same type of job. This is something I agree on strongly. However, it is not very easily achieved but there is a quick solution. If women add some experiences that make them compete easier with men, their…
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Prince of Glamour Lars Wallin
From Lars Wallin’s show at Mode Live in Malmö. Photo by Sara Thorsson. Katja of Sweden wanted to create cloths for women to feel comfortable in. She was inspired by the new design of Scandinavian furnitures. She felt that new type of cloths needed to be designed for the modern woman that wanted to be…
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Fashion in Malmö

Copenhagen is famous for their Fashion Week and Danish design. Many don’t know that Malmö has its own creative fashion hub which currently is invisible by Copenhagen’s fame. Next week Mode Live will change this by showing what the city can do in fashion. The fashion industry is not new in Malmö. In fact the…
